So if you haven’t noticed, my goal for my blog is to atleast create one compelling post that is centered around technology and social media. Compelling isn’t quite the word. Helpful would be more accurate.
Twitter is a different beast than Facebook. I mean sure they are under the same social media category, both use hashtags and you’re able to “follow” your favorite celebrities, brands or topics. Twitter is more real-time social media, while Facebook is more relaxed. Twitter’s newsfeed tell you what’s being posted and retweeted on the second, while Facebook depending on how engaging the content is, will allow older content to pop-up on your newsfeed. It is also social media acceptable to tweet minutes after another tweet without flooding your follower’s newsfeed. While Facebook its frowned upon to post three of four posts within the same hour. Don’t believe me? Ask your friends.
Facebook is more formal than Twitter, If you want to “friend” someone you have to send a friend request and the receiving end must accept or deny (there is a following option, but no one really pays attention to that). In Twitterland, depending on the other person’s privacy setting following them is literally one click.
So now that we got the jest of how Twitter is different from Facebook, you want to now start tweeting and grow your follower base. Perfect! Here are some of the best practices I use.
Given, that you’ve already created your bio and an avatar that is either you or represents you. The next step is following things or people that interest you. Without getting to technical or sounding like a Twitter manual, search using both “#” or plain words things, shows, people, places or even brands that you would consider yourself a fan of. Like baseball, search for MLB, #Baseball, #Cardinals, #BatterUp, or any other word/phrase that describes that sport. Do a little research on the Twitter profiles that popped-up. See how often they tweet by the recent tweet, how many tweets have they sent out by the number of tweets at the top and what other pages are they following. If they’re avatar isn’t an egg, tweets a few hours or minutes ago and have a decent Twitter followers/following ration; follow them. However, if they tweeted days ago, follow over twice as much followers than they have and have an egg as their avatar; CLICK AWAY!
So now you have Twitter profiles that you’ve started following and if you’re lucky a few have started following you. Your Twitter newsfeed should be chirping and filling up with tweets that gets your excited and motivated to start tweeting yourself. Before you start tweeting, its best to start developing a twitterlationship with the people you follow by making them feel good about the things they tweet. If you like what they’re sharing or tweeting. Retweet them! If you really love what they’re sharing and tweeting. Favorite their tweet. Now you don’t want to go overboard, just sprinkle a bit of love on your newsfeed. This love will soon be reciprocated back when you start tweeting.
Start creating twitter content that is unique and personal to your Twitter account. If you’ve created an account about the business industry you work in, incorporate that. If its you’re daily life, start tweeting to your heart’s desire. If its a parody account of something, have fun and be creative! As explained earlier, hasthags are used on both Facebook and Twitter. Twitter being the originator, has had more success with it. If you want your tweet noticed by people outside of your followers include them. #Not #On #Every #Word. Only the words, names and places that matters to you and your tweet, so when people want to know about the #Cardinals they can search it through the search bar. Tweet someone using the @ symbol, but make sure its the right person. Twitter has MILLIONS of people on their and their names can be identical.
Since Twitter is a social media channel, its always a good idea to keep an eye on your mentions and direct message inbox. Your tweets might have attracted someone else’s attention, so they might reply, retweet or favorite your tweets!
Additional Twitter Resources
It is always a good thing to track your personal success and even discover your online identity. You should use Klout to track who you influence, who influences you, what specials Perks have the Klout Gods bestowed upon you and to check your Klout score.
Trending Topics is an awesome tool that tallies up all the topics and hashtags on Twitter that is being tweeted about the most in your area or in the world. You can use this to your advantage by adding your own two cents and staying up to date on the latest topics!
Are you a shutterbug or feel like the content you post on your Facebook is as worth as tweeting it on Twitter. You can always link the two together by visiting Facebook.com/Twitter. This enables all your status posts to be launches as tweets instantaneously. All you comments and likes will not be tweeting or publicized on Twitter.
Do you have any of your Twitter best practices you would like to share or have any more questions? Leave a comment down below!